The Jolly Pumpkin is a brewery located in Dexter, Michigan that produces a variety of rustic country beers. This imaginative package design is for a special limited time gift set for 4 of their featured fall flavors. The brewery has a profound woodsy environment, which led the style of this design. Most of the design was done by hand to get the natural wood grain style and ridged typography. The cover for the packaging was screen printed to give the piece some texture. As a minor in wood-working at Edinboro University, I created a custom cherry wood case that the bottles sit snug inside, with yarn to hold them in place.
Brand Identity System
Woodwork Design | Cherry
Senior Graphic Design Exhibition | March - April 2015 | Bruce Gallery, Edinboro University
Gmitter Scholarship Show | March 2015 | Bruce Gallery, Edinboro University
Student Art Exhibition | April - May 2015 | Bruce Gallery, Edinboro University
Gold ADDY Packaging Award | March 2014 | Erie Ad Awards